Browns Chicken – Online Catering Added

Posted on November 17, 2011 in News

Browns Chicken just published an all new online catering system. Order catering from Browns in just a few easy steps and have your order confirmed by phone. Safe, secure, and easy as 1-2-3.

Check it out by clicking the CATERING link on our website and remember to check out all the catering promotions we are running through the holiday season.

The Chicago Bean

Posted on July 19, 2011 in News, Press

The “Bean” in Millennium Park has become a Chicago staple-tourist-attraction and a city icon loved by all the locals.  Browns Chicken is proud to be part of a new up and coming website dedicated to documenting and reporting news and events for “all things Bean” making it easy for Chicagoland residents and tourists alike to see things going on at and around The Bean.

The new website, www.whatsunderthebean.com is set to go live on 07/20/11. We hope you enjoy! Look for our ad in the Tribune!

Browns Chicken – Back in the Loop

Posted on July 19, 2011 in News, Press

Browns Chicken is glad to be back in the loop. Look for our new location coming soon at the Millennium Station in downtown Chicago! Thank you for all your support.

News Releases

Posted on February 09, 2011 in News, Press

BROWN’S CHICKEN LOOKS BACK FOR NEW TAKE ON TV SPOT
Chain Unveils New Ads, Web Site and Promotions

CHICAGO—December 1, 2010 – Just one month out of bankruptcy, Brown’s Chicken is taking to the airwaves with a celebrity inspired TV spot, a new Web site and a host of fresh promotions.

The 30 second commercial features a re-mastered version of a Brown’s classic ad spot from 1989 featuring a then unknown Steve Carell.  In the ad, Brown’s touts its catering for both office and home and invites customers to “be the celebrity of your office” with catering deals starting at just $3.99 per person.

The spot first aired on November 30th and will continue for two weeks on Comcast channels, including TBS, CNN, Animal Planet, USA, MSNBC and more.  The commercial was developed by Absolute Video Productions based in Addison, IL.

Complementing the clever new commercial is a contest inviting customers to submit their nominations for World’s Best Boss.  Via online and in-store promotion, customers nominate their boss as World’s Best in 100 words or less.  The winning submission receives an office party for 25 catered by Brown’s.

Customers can view the new commercial and enter to win the catered party for 25 through the new Brown’s Web site, www.brownschicken.com.  Entries for the Best Boss contest are due by December 15.  The new Brown’s site was developed by DreamCo Design out of West Dundee, IL.

The variety of new promotions and media outreach reflects the commitment and determination of PopGrip LLC, which bought the chain out of bankruptcy, to return the brand to its iconic status.

“The new commercial and promotions bring out the best in Brown’s.  An eye towards the past with a previous and now famous pitchman and a look towards the future with fresh perspective on marketing the brand,” said Pop Grip’s Brian Bernard.

About Brown’s Chicken
For more than 60 years Brown’s Chicken has tempted the tastes buds of generations of Chicagoans.  With over 25 company and franchise owned stores in the Chicagoland market, Brown’s Chicken boasts a style of chicken all its own.

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Pop-Grip Grabs Hold of Brown’s Chicken Company Vows to Bring Brand Back Better Than Ever

CHICAGO—October 18, 2010 –Pop-Grip LLC successfully bid for Brown’s Chicken at auction Monday. The winning bid of $585,000, trumped offers by two other bidders vying for the franchise.

Pop-Grip LLC is a private investment group, which includes several Chicagoans, among them children of Brown’s 37-year former vice president and minority owner, Tom Kennefick.

Pop-Grip vows to bring the Brown’s brand back in a big way. “We relish the opportunity to revitalize the Brown’s Chicken brand,” said Brian Bernard of Pop-Grip. “As an iconic Chicago institution, Brown’s will be back and tasting even better than before.”

Pop-Grip will reveal plans for reenergizing the brand and franchise in the coming months.

New Browns Chicken Website!

Posted on November 15, 2010 in News

Browns Chicken proudly introduces its brand new website! Easily navigate through our menu options, learn about our history, and stay up to date with Browns and our current specials. The website is feature packed and really does a great job for Browns and our customers!

Thank you for choosing Browns Chicken and a special thank you to the web design company, DreamCo Design for the great new website.